These are "show, don't tell" feature videos. We all know how bad it sounds to say things like "Blind Spot Monitoring System" out loud. Sometimes you have to. This time, because of the target, we didn't.

At the time of the Escape launch this work was supposed to crossover between Shopper and Tier 01 media placements. The campaign itself was called the "Getaway Car." On social media we were looking to generate both awareness and consideration by creating content that felt authentic to the target demographic and native to the platform.

Full-size SUVs are for big families and core memories. Yes, that does sound predictable but, it's mostly true. This content highlights the features while leaning into a contemplative and dreamy vibe.

Yep. It's a big family, in a big SUV, on a big roadtrip. However, in an effort to garner consideration in a crowded market, we focused on feeling native to the platform (core memories was trending) and communicating the feeling of a family roadtrip in a dreamy and ethereal manner.

Ford Shopper for the Explorer launch. Examples include, cinema, long-form feature, :30 and :15. This content features a Ford engineer and his family.

Examples of cinema, walk around, and H2H type content for the launch of the Ford Ranger featuring the off-road systems engineer.

From a capability perspective, the Ranger is situated just below the Bronco. While the cinema spot is focused on brand / nameplate awareness, the :15's are targeted towards Shopper media buys.

F-150 owners are unique. They are highly knowledgable about the mechanics and technical specifications of Ford trucks as well as the competition. This cinema, walkaround, and H2H content supports the full lineup

These feature videos, targeted at in-market shoppers, direct attention towards the reasons why F-150 is Americas best-selling truck lineup.

Because of the target audience, Bronco Sport feature videos were created with a more diegetic and conversational voice rather than anything that might feel like an announcer. In addition to targeted media buys this content was also displayed in dealership showrooms.

If your looking to buy a new car but don't know where to start...

This Mach-E content was created to function within lower-funnel, "consideration" media buys as well as "awareness" oriented broadcast buys.

The Expedition Shopper videos were created to satisfy the type of feature-focused, research oriented information that people are looking for 6-8 weeks out from purchase. There is a lot of 3rd party content out there but this is an opportunity for Ford to deliver product information in a way that feels honest and authentic. This is a real family (not actors) that owns the product. These words belong to them not a writer.

Ford Shopper, testimonial videos designed for conquest media buys. This content was targeted specifically at in-market shoppers considering Expedition, Tahoe, and Yukon.

Children's Hospital Colorado is a unique and special place. These three campaigns focus on caregivers (family, staff, partners), statistics, and facilities respectively.

Live Big focused on celebrating the myriad benefits of buying your pet's food from large and well trusted company vs the "local brewery" version.

Promotional poster for the play I Love Dick.

Our Platypus spokesperson and his Jackelope side-kick introduce kids to more “mixed-up” games on the back of Lunchables packaging.

What to do with all of this great footage that hadn’t been used for Oscar Mayer? Why not spoof car commercials as an inexpensive and fun way to get a little attention during the Super Bowl ad blitz. The Wienermobile would become the first car ever to be released via Twitter.

Osh Kosh is a classic children’s clothing brand with a unique sense of authenticity. How to compete in a fashion obsessed market that posits children as trendy little show pieces? Focus on kids being kids and highlight the importance of play.

We've been raising entire generations of kids with schedules full of structured, planned activities, and play dates. But kids learn best from the type of play that frees them from schedules and structure. Play that’s only limited by what they can find in their garages, backyards, neighborhoods and what they can do with it. A type of play that encourages collaboration and resourcefulness. A type of play where the only rules are the ones they make for themselves.

Scroll-based animation examples for LG product launch.

Lunchables Uploaded needed a new spokesperson. They needed someone authentic. Someone that understood the intricacies of youth culture. They hired Malcolm McDowell. It was a mistake and the first two spots make this pretty clear. Malcolm was a great sport and worked with us to capture additional content between setups. He answered questions, read lines, and performed a variety of reactions. He even did some improvising. This allowed us to extend the campaign into Lunchables social spaces which had been mostly populated by product news until that point.

Lunchables Uploaded is product aimed at the tweens and teens that have historically “aged out” of mainline Lunchables products due to product perception (it’s for kids) and product size (not enough food). To reach this demo where they spend so much of their time online, we developed Fully Uploaded as a series in partnership with Rob Dyrdek. Each episode is constructed of three segments with each segment being 3-5mins in length. Featured guests ranged from professional athletes to musicians and YouTube stars. The content was broken up and distributed to relevant media partners. Full episodes and bonus content were aggregated on YouTube.

In order to promote Lunchables Uploaded we partnered with Rob Dyrdek to create a new online show, Fully Uploaded. The campaign identity was designed to appeal to teens that felt like they had become too old for Lunchables.

Fully Uploaded is a web series that we developed in partnership with Rob Dyrdek. Each episode is constructed of three segments with each segment being 3-5mins in length. Featured guests ranged from professional athletes to musicians and YouTube stars.

Lunchables Fully Uploaded leveraged a "distributed content" model for the bulk of digital media buy. However they still needed a site that collateral could drive to and a location to facilitate promotions.

The media plan for Kabobbles was built on a distributed content model. Our games, apps, and content would do the heavy lifting by residing within the primary channels that attract young kids (Disney, Nick, YouTube, Cartoon Network etc.) However, brands still need a dotcom to drive content from collateral and to facilitate programs such as promotions. The Kabobulator functioned as the content aggregator for Kabobbles and housed all of our apps, games, and video content.

Created for Kraft Lunchables. K-Face was an extension of the "Mix Things Up" campaign to promote Lunchables Kabobbles. Kabobbles are all about “mixing up some fun.” Yep, kids are actually encouraged to play with their food. In a nod to our “mixed up” spokesperson, Platy (a platypus), we provided kids with an app to mix-up (or, “Kabobble”) their own faces.

Kabobbles are all about playing with your food. In order to connect with and audience immersed in gaming, we created a game that simulated this distinctive product experience. K-Catch is a three-dimensional puzzle game. It could be played with the keyboard or by tethering your smart phone and turning it into a wii-like controller.

Lunchables new product, Kabobbles, is all about “mixing up some fun.” For our second app we played off the idea of remixing. To do that we created a simple audio remixing app that allowed kids to author and manipulate tracks in a fun and visually compelling way.

No matter how much we dislike them, display ads are often a large part of the marketing mix. This is a small sampling of the work that was created for Lunchables and Lunchables Kabobbles.

Miracle Whip design and illustration examples ranging from social posts to print ads.

There is a glut of food photography online. These days it isn’t that difficult to take a beautiful picture. Miracle Whip was interested in developing a unique look that they could own. In food photography, context is often as important as the food itself. We decided to completely decontextualize the image and make the food/product the hero.