As the eldest son of a mortician and a stay-at-home mom, you could say art direction was in my blood. And, like most art directors, I also consider myself a writer. I know, I know.
I’ve been described as “midwestern but worldly.” I’ve worked across the country in everything from small, branding-focused design studios to big agencies overseeing awareness campaigns and shopper work.
In this era of content overload, people don't necessarily want, or need, to be entertained by advertising. It can be entertaining. It can and should generate a feeling. But you should also learn something about the thing being sold. When I feel honestly informed, it generates a willingness to trust. From there, much is possible.